All prices are exclusive of VAT but in this case you have do not have to pay VAT because it is an intra-Community acquisition. All European companies are subject to VAT in a member state which, as part of its trade agreements with a company located in another member state, has a tax identification number called intra-Community VAT number.
Intra-Community VAT number is used to charge VAT in Europe but also allows the exemption from VAT when invoicing. In this case, it must appear on the invoice and also the one of your client. It is important that your business, is located in the European Union and has a valid VAT number.